This application was developed to be a microsite for American Greetings. It was one of two which I was primary developer on one and a lead for the other. This site was developed in flex and was part of a banner ad buy. My part in this was both from the creative side as well as the development side. I worked with the creative team to make sure their ideas could come to life as well as working with the production company on the video shoot. I developed the site architecture as well as all animations and the compression ratios for the videos so the site would be more responsive.